hair for you

Formulate is a customizable shampoo and conditioner duo that really takes the bespoke haircare idea to the next level. Their quiz (head to the Formulate homepage to take it) is really robust and makes you think through every aspect of your hair and scalp’s needs - from color to texture, scalp health and hair loss concerns. With your custom results (and your choice of both fragrance and fragrance level), a shampoo/conditioner duo is created that optimizes your hair routine to reach your hair’s goals of glory.

Plus, the packaging and price is on the very amazing side of things -

fomrulate shampoo final.jpg

Your personalized haircare products arrive on your shelfie looking like a million luxury bucks, but the duo is $39 for 2 x 8 oz products (25% off the normal price of $52) and for 14 oz each, they’re $49 (on sale from $66). I feel like I waste a ton of money and time trying different shampoos and conditioners that catch my eye on the drugstore shelf, but just like with skincare, consistency of routine is key … especially if you are working on hair health, growth, or improving conditions like hair loss or dry scalp, so the right duo that you’re really going to use and love is worth the investment.