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Axiology is vegan, non-toxic, and very very low footprint product. Founder Ericka Rodriguez is one badass on a mission, who started messing with vegan lip formulas in her living room in order to make something she herself would truly love and wear … Axiology was borns and has grown to the “100% evil free” indie brand she helms today, including best-in-class lip color and lots of other beauty must-haves.

For some reason I really only get inspired to bust out a true lip color come Fall … and it has to be some form of red. Ericka’s rich offering has some bomb shades and, even better, comes in a truly recycled package (lipstick packaging is notoriously hard to do in an eco-friendly way).

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The Infinite shade by Axiology is rich mulberry stain with a touch of black - not in a witchy way, in a way that makes the pigment really pop. The Bonafide Lipstick by Axiology is a unique firey pink/red that builds really beautifully from a blotted stain look to a creamy full-coverage almost-red look that’s perfect if you want to keep it ever so slightly subtle.