bae for actual babies

Zoe Foster Blake is the founder & CCO of Go-To & Gro-To. A magazine editor for over a decade (so she’s prob chic), the author of nine books, and a mom of two .. she also has a ridiculous cat, so I already love her. Zoe observed that baby & kid’s skincare wasn’t as cool and fun as the rest of the things in their lives [they have good lives!!]. She wasn’t really feeling small baby ducks or bunnies - like, as graphics, not as living cuties. She had started Go-To in 2014 (a grown up brand we love) and so many people asked Zoe about her skincare recommendations for kids that Gro-To was the natural next step. And holy cuteness is it awesome!

best kids natural skincare

The Bad Dream Buster by Gro-To is literally a genius invention. Tatum’s Mom used to use Windex when she was a kid to explain that the monsters were being kept away. Now there’s a calming lavender scented room-spray that actually natural soothes away those bad vibes. If your little one has dry, itchy skin, try the Skin Wizard nourishing baby oil to replenish and soothe. Apply after a bath or give them a little baby massage (ahh so cute!). This is a major upgrade to your traditional baby oil, with tons of healthy naturals. All the products are vegan, gluten free, cruelty free and don’t have silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, or synthetic colors.

Needless to say - tons of adults are using this stuff for themselves because it looks, feels and smells amazing. You do you baby boo!

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