fresh J-Beauty

Rooki is skincare made easy by transforming our favorite superfoods into antioxidant, vitamin & phytonutrient filled products. On a sourcing trip to Japan, Rooki Beauty discovered that combining powerful, time-tested superfoods with a modern, realistic beauty routine could create products more efficient, potent and effective than those using just the ubiquitous natural/botanical ingredients alone. Their products feel so simple, fresh and yet tech - and all are made in Japan (J-Beauty like what).

natural K beauty brands

The Green Pulp Paste Masque is a youth-preserving supercharger. It’s a blend of five key plant complexes - tomato, kale, matcha, carrots and soybean - along with vitamin E. You already know these guys are good in a smoothie but on your skin they deliver a potent range of antioxidant, anti-inflammatory and fatty acid benefits (namely beta-carotenes, lycopene, polyphenols, Vitamins A, K and C, and linoleic acid).

It’s a gel to paste formula - so it goes on smooth and then becomes almost a honey feel. It feels super clean and hydrating and smells really subtly yum (like green tea or fresh grass). It’s such an easy once a week or more mask because it foams slightly as you remove it, so you can just replace your cleanser with this super dude and call it it a day (or night).

Created in partnership with Rooki Beauty

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