any body's business

This fun brand Hiki was created by a brand incubator called arfa Collective, with the goal of integrating the needs of a wide range of humans. I’m always intrigued by projects like this because they ideally should offer something truly differentiated, innovative and thoughtful versus simply commercially viable.

The focus of Hiki is on the reality of sweat, which happens to us all, and all over ourselves. The line is vegan, cruelty-free, gender-free, and covers your whole bod - underarms, feet, thighs, back and boobs.

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This is not the most profound comment — but I just love how sporty the line looks. It makes you want to get out there and do something sweaty and soul-cleansingly challenging for your bod. I think it’s cool that they offer a fragrance-free antiperspirant (this has aluminum, the FDA-regulated active that blocks your sweat), as well as bunch of natural, aluminum-free deodorants in a range of chill scents and even a cute travel size. Usually brands feel they have to pick a side of that argument; but honestly sometimes you want a real sweat blocker from a brand you like, and that’s your prerogative.

The anti-chafe stick and talc-free body powder are things I really wish I had for some summer travels (remember those?) when I was pounding the pavement and could not stop thinking about and feeling the amount of sweat in random places. Same with riding horses in the summer - just saying, when you sweat on your leather saddle it is not a great look/feel. Not to mention car trips? The list goes on.

And lastly, the Body Wipes and Hand Wipes have become essentials to me. They’re individually packed which - though it is not as minimal - I prefer vs. bulk packs because I store my wipes either in the car or at the barn, and those are not climate-controlled environments. A baby wipe-type pack of wipes dries out and is wasted. I use the body wipes for my face and to clean the inside of my helmet, to get rid of all bacteria before acne/smells can develop.

The brand’s imagery is inclusive and gorgeous which makes the whole thing even more uplifting and fun. There are some really cute starter kits that offer a value and are a fun gift for any one you know that sweats (that’s pretty much everyone you know).


Does This: Sweat protection for every body
Is This: HIKI
Price: $8-$14