into the aether
Tiila Abbit is true color cosmetics expert - and innovator. A former Sephora product development guru, Tiila garnered an expertise in every element of creating product, and became the in-house guru of blue beauty (i.e., sustainable product) in the process. Beyond just “natural,” blue beauty focuses on the process, packaging and formula of each product to ensure every element is as earth-friendly as possible.
With this knowledge, she started her own brand, Aether Beauty, and also won an Edmund Hillary Fellowship which is basically an open invitation to live and work in New Zealand to create sustainable, scalable businesses and solutions (dreamy!).
As a (stunning) example of her work so far, the Rose Quartz Gemstone palette offers 10 incredible shadows/highlighters packed with real rose quartz and organic rosehip, shea butter and coconut oil. Unlike a standard shadow palette, it’s packaged completely in paper, with no mirror or magnets, making it fully recyclable.
The colors themselves are an awesome neutrals range and I love that there are multiple finishes. At $58, it’s a worthy investment for your makeup drawer (and your planet).
Does This: Sustainable eyeshadow palette
Is This: Aether Beauty Rose Quartz Gemstone Palette
Price: $58