bright future
There are so many beauty options out there that a brand’s story and overall sense of their role in the broader world will often make or break my decision to buy.
Yellow Beauty was founded in 2015 by partners in life and business Jaz & Jamil. Jamil comes from a Bengali family and, as in many South Asian cultures, appreciated the haldi ceremony that’s performed at weddings. In this, turmeric (which most of us know is a super ingredient known for it’s anti-inflammatory strenght) is used in a yellow paste to banish evil spirits and give the couple a glow. Proud of this heritage, the couple wanted to harness tumeric in simple beauty rituals, but couldn’t ignore another truth: nearly 50% of girls in South Asia are married before their 18th birthday. In founding the brand, they saw an opportunity to support creating a “new normal” for these young women. The brand donates 10 percent of profits to Plan International Canada projects that work to end child marriage - and you can read some of the stories here.
It feels good to use a product that’s both pure and thoughtful.
The Red Erase by Yellow Beauty is a Turmeric facial scrub that both gently exfoliates and calms skin. It’s really awesome for acne-prone skin. The Glow Dust Turmeric facial mask is designed to even out skin and leave an overall radiant glow. Stay Gold is a Turmeric facial elixir that provides an easy glow and quick nourishment that’s hydrating and anti-inflammatory.
I’m overall a big convert to turmeric … when I’m suffering from my perioral dermatitis nightmare that comes around every Fall, I drink it up in tea to help reduce inflammation from the inside and I was psyched to have it blended in a pure skincare format that I could mix up on the spot just for problem areas, or as an overall treatment.
Does This: Exfoliates, calms & heals skin; Detoxes pores & brightens skin; Hydrates, protects & nourishes skin
Is This: Red Erase, Glow Dust & Stay Gold by Yellow Beauty
Get This: yellowbeauty.co
Price: $18-Red Erase $24-Glow Dust $35-Stay Gold