CULT OF PRETTY

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le root to la tip

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Wendy Iles is legendary in the hair industry; her hands are behind some of the world’s most A-list tresses both for red hair and on campaigns. The hair of professional show biz types gets A LOT of stress - from heat styling to chemical treatments for roles, to the intensity of wigs and extensions. In search of an easy solution to major dryness problems, the 3 part ILES FORMULA system was born. In simple packaging with a very chic, and for some reason very French to me, fragrance, the shampoo, conditioner and this very chic conditioning pack and comb have been my go-to for about 4 months. Paraben-free, cruelty-free, sulfate-free and full of potent naturals, the formulas are as A-list as the hairz that inspired them.

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The Haute Performance Masque Cheveux Hair Mask by ILES FORMULA nourishes hair from scalp to tip with a custard-like, non-waxy formula. Unlike your usually deep conditioning treatments that will weigh down your hair unless you only use them on your dryest ends, this is a true overall treatment for long-term tress health with Macrobola and Tucuma Seed Oils for moisture and shine, as well as Panthenol, B5 and E for hair health. I use it 2x a week on my fine hair and gently comb through with the wide tooth comb and it leaves my hair smelling and feeling j’amazing.


Does This: Hydrates & repairs hair
Is This: Masque Cheveux Hair Mask by ILES FORMULA
Get This: Masque Cheveux Hair Mask; Shampoo; Conditioner
Price: $69 -Masque Cheveux Hair Mask